TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread launch. This shift comes amid a rise in AI content, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising channels on another major platform primarily display clips produced artificially. A large amount of this material is classified as mass-produced AI material, a label for poor-quality, factory-style content that is often illogical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to science explainers, and we want to give people the ability to adjust the amount of that, according to their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its app tagged as artificially created. Overall, over 100 m videos are added to the app daily, making AI-generated material a minor part of its total content library.
User Control Features
Users will be capable of limit or boost the level of artificial media they watch by accessing the topic control option in the app and choosing AI-made media. Further subjects that are already be controlled under the filter include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate content makers to label convincing artificially created content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its terms of service.
In addition, the service will henceforth attach an artificially created tag to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar awareness program for specialists and groups to produce learning resources about using AI responsibly. This program will support educational bodies focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, following controversy over intentions to lay off a large number of review team members in Britain. The company is planning to reduce hundreds of positions in its content moderation team in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content prior to it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
